This is a two-part release. It introduces AI Visibility, a new way to see how your store shows up in AI-generated answers, and a reworked interface that organizes every part of Risify around a single goal: making your store visible across both AI assistants and traditional search.
AI Visibility
Shoppers increasingly ask AI assistants where to buy, which brand to choose, or what product fits their needs. AI Visibility shows you whether your store is part of those answers. It tracks how often ChatGPT, Claude, and Google AI Mode name your store, whether they link to it as a source, which competitors they recommend instead, and which websites they rely on to form their answers.
AI Visibility is the first tab on the new AI & Search Visibility page, and a summary card also appears on the Overview page. It is available on the Standard and Plus plans.
Learn more: AI visibility for Shopify stores.
How It Works
You start by adding prompts: the questions your shoppers are likely to ask. Prompts work best when they read like a real question rather than a keyword, for example "Where can I buy a retro t-shirt online in the US?"
Risify then asks each prompt on ChatGPT, Claude, and Google AI Mode three times a week from the United States, and reports results over a rolling two-week window. A new prompt needs three completed checks before it shows results. Until then it appears under "Still collecting" with its progress for each engine, and any summary figures are clearly marked as partial and calculated from completed checks only.
If you want a fresh read, "Check now" runs a prompt on all three engines immediately. Each manual check uses one AI credit, with up to 10 manual checks per day. Prompts can be edited, paused, or deleted at any time, and they are organized by project, so stores with more than one domain can track each separately.
What You See
The AI Visibility tab opens with a one-line summary of the period, such as how many AI answers named your store and which brands appeared most often in its place. Two headline figures follow:
- AI mention rate: the share of AI answers that named your store
- Cited as a source: how many prompts produced answers that link to your store
Below these, your prompts are grouped by result, with search and sorting. Each prompt shows how many answers missed your store, which brands were named instead, a row of results for each engine, and when it was last checked.
Opening a prompt takes you to its own page. Here you can follow every check from the last two weeks on a timeline for each engine, read the most recent answer in full along with the sources it used, and see a summary of how many runs named your store, your best position in the answers, and every brand mentioned alongside you.
Sources & Competitors
A dedicated Sources & competitors page looks beyond individual prompts to show the wider competitive picture.
Share of voice shows how often each brand appears in AI answers, broken down by engine, with your store highlighted at the top.
Top cited domains lists the websites AI engines rely on for your store's topics, whether each one is a marketplace, competitor, brand, or comparison site, which engines cite it, and how often it is cited without your store appearing alongside it.
Brand accuracy shows what AI engines say when a prompt mentions your store, including the tone of the answer. Sentiment reflects tone only and does not verify each individual claim.
Why It Matters
Traditional rank tracking tells you where your pages appear in a list of links. AI answers work differently. There is often no list to rank in, just a short response that recommends a handful of brands and cites a few sources. If your store isn't among them, the shopper may never see you, and you'd have no way of knowing.
AI Visibility closes that blind spot. Knowing which prompts leave your store out, which competitors are recommended instead, and which sites AI engines trust gives you a concrete starting point. You can see where to strengthen your content, which sources are worth earning a presence on, and whether your changes are moving the numbers over time.
A New Interface Built Around AI & Search Visibility
The app has been reorganized so that every page connects to one purpose. Pages have been renamed, regrouped, and simplified, and Risify now uses "AI & Search" consistently across the app instead of describing itself as an SEO tool only.
The sidebar now follows this order: AI & Search Visibility, Risify AI, Audit, Page Optimization, FAQs, and Meta Tags, with Navigation, Structured Data, Store Widgets, Settings, and Support grouped under "View more."
Several pages have new names:
- Dashboard is now the AI & Search Visibility Overview
- Keywords is now AI & Search Visibility
- AI Agent is now Risify AI, and the business profile is now Brand instructions
- Audit is now AI & Search Audit, and the health score is now the AI & Search Audit score
- Catalogue is now Page Optimization
- Schema is now Structured Data
- Growth is now Store Widgets
The New Overview Page
The AI & Search Visibility Overview is now the first page you see in Risify. It brings setup, results, and next steps into one view.
A progress bar shows how far along your setup is, with a button to continue where you left off. Recommended next steps suggest short, specific actions such as creating your first FAQ or completing navigation setup, each with a direct link. An AI Visibility card summarizes your mention rate and cited prompts for the last two weeks.
Six cards cover the state of your store at a glance: navigation coverage, FAQ coverage, remaining Risify AI credits, Audit score, active structured data types, and tracked keywords. A grouped setup checklist also flags catalog gaps, such as products without a category, and you can book an onboarding call directly from the top of the page.
AI & Search Visibility Page
All tracking now lives on one page with three tabs: AI Visibility, Keyword Rankings, and Search Console.
Keyword Rankings opens with a search health summary showing tracked keywords, average position, keywords in the top 10, and search features earned, with 7, 30, and 90 day views. A position distribution chart highlights keywords just off the first page, and an average position trend shows how rankings are moving.
Each keyword now has its own page with search volume over the last 12 months, estimated ad value, CPC, difficulty, position history, the page Google currently shows for that keyword, and recent changes in position, search features, and ranking URLs. You can also set a target page for each keyword, so it's clear when Google is ranking a different page than the one you intended.
Search Console shows clicks, impressions, CTR, and position for your connected property, with mobile and desktop views, Queries and Pages views, and Brand rules.
Risify AI
Risify AI (formerly AI Agent) prepares your store content for AI & Search by generating suggestions for FAQs, meta tags, and structured data based on your store information and brand voice.
It now has two tabs. Suggestions is where you generate content and review AI navigation recommendations for your collections. Brand instructions (formerly the business profile) holds seven editable sections that shape every suggestion: brand voice, brand references, business model, target audience, brand pillars, product focus, and content preferences. Your remaining AI credits, plan, and reset date are shown at the top.
AI & Search Audit and Page Optimization
The audit now produces an AI & Search Audit score with a health trend chart, a summary of broken links, meta issues, and schema errors, and tabs for each issue type including page speed. You can compare any audit with an earlier one to see what has changed, and your monthly audit allowance is shown on the page.
Page Optimization (formerly Catalogue) splits your products, collections, and pages into separate tabs, each with its own checklist. Per-page scores have been replaced with a clear checklist count, such as "7 of 10 checks complete," so you can see exactly what's left to do on each page.
