This article provides a comprehensive overview of the Risify SEO Site Audit tool. We will delve into the various website problems and vulnerabilities that Risify can detect, examine the basis of its assessments, and learn how to run an SEO audit using this tool. By the end of this article, you will also have a solid understanding of the essential technical audit principles.
Are you ready to get started? Let's dive in!
What is Risify SEO Audit Score?
Risify SEO Audit generates an SEO Audit Score, which is a numerical representation of the overall health and performance of a website's SEO. The score is generated by analyzing various aspects of a website, including on-page optimization, technical SEO, site structure, and content quality, and assigning a score based on these findings. A higher SEO Audit Score from Risify indicates that a website has a strong and optimized presence, while a lower score suggests areas for improvement. The score can be used to measure the progress and improvement of a website's SEO over time and to compare the SEO performance of different websites.
What Issues Can The Risify Site Audit Identify?
Risify's SEO Audit feature is a comprehensive website analysis tool that helps you identify and fix technical and on-page SEO issues. With over 40 checks , you can be sure that no detail is missed when it comes to improving your website's health. This includes checks for duplicate content, broken links, proper usage of the hreflang attribute, crawlability, indexability, and much more.
Websites with missing body text may have a negative impact on their search engine optimization (SEO) as the lack of content can make the website appear less valuable to users and search engines. Body text is the main content of a website, providing context and information to visitors. Without it, the website may struggle to rank well in search results.
Lorem Ipsum is a dummy text used as a placeholder in website design and development. This placeholder text is used to demonstrate how a website will look when it's complete, but it has no meaning or value to users or search engines. Websites using Lorem Ipsum placeholder text may negatively impact their SEO as it signals to search engines that the content is not yet ready or complete.
An h1 heading is the main heading of a webpage, used to communicate the main topic or purpose of the page. A missing h1 heading can make it difficult for search engines to understand the context of the page, resulting in a lower ranking in search results.
Having multiple h1 headings on a single page can confuse search engines, making it difficult for them to determine the main topic or purpose of the page. This can lead to a lower ranking in search results.
hreflang attributes are used to signal to search engines the language and intended geographic audience of a page. Conflicts in hreflang attributes can lead to confusion and may negatively impact the visibility of the page in search results.
Websites without a multilanguage option may be missing out on potential traffic and customers. In today's global economy, having a website that is accessible to users in multiple languages can greatly increase its reach and visibility.
hreflang and lang attributes are used to signal to search engines the language and intended geographic audience of a page. Without these attributes, search engines may struggle to determine the language and audience of a page, resulting in a lower ranking in search results.
An invalid hreflang attribute can result in confusion and negatively impact the visibility of a page in search results. It's important to ensure that all hreflang attributes are valid and accurately reflect the language and intended audience of the page.
Websites that have HTTPS pages linking to HTTP pages can negatively impact their SEO as this can result in a broken or mixed content warning. This can harm the website's reputation and security, leading to a lower ranking in search results.
Having multiple rel="canonical" tags on a single page can result in confusion and may negatively impact the visibility of the page in search results.
A canonical tag is used to indicate to search engines the preferred version of a page. Pages without a canonical tag may struggle to rank well in search results as search engines may consider them duplicate content.
Iframes can negatively impact the performance and visibility of a page in search results. Search engines may have difficulty accessing and indexing the content within an iframe, leading to a lower ranking in search results.
Websites with a low word count may struggle to rank well in search results as they may not have enough content to provide value and context to users and search engines.
The noindex tag is used to indicate to search engines that a page should not be indexed. Pages that are blocked from crawling by the noindex tag may not be visible in search results, reducing the website's visibility and traffic.
Corrupt redirects occur when a page redirects to an incorrect or broken URL. This can result in a poor user experience and harm the website's reputation, leading to a lower ranking in search results.
A favicon is a small icon that represents a website in the browser's address bar and bookmark menu. Websites without a favicon may not stand out in the browser, reducing their visibility and credibility.
Long URLs can be difficult for users to remember and may negatively impact the visibility of a page in search results. Short and descriptive URLs are easier for users to understand and are more likely to be clicked on.
External links without the rel="nofollow" attribute may pass on link equity to other websites, reducing the link equity of the linking website. The rel="nofollow" attribute is used to indicate to search engines that a link should not pass on link equity.
Internal links with the rel="nofollow" attribute may reduce the link equity of the linking website and make it more difficult for search engines to understand the structure and hierarchy of the website.
Open Graph is a protocol used to optimize how a website is represented on social media platforms. Websites without implemented Open Graph may not display properly on social media, reducing their visibility and reach.
Twitter Cards are used to enhance the visibility and presentation of a website on Twitter. Websites without implemented Twitter Cards may not display properly on Twitter, reducing their visibility and reach.
Schema markup is used to provide additional information to search engines about a website's content and structure. Websites without schema markup may struggle to rank well in search results as they may not provide enough information to search engines.
Titles that are too long may be truncated in search results, reducing their visibility and impact. Titles should be concise and accurately reflect the content of the page.
Descriptions that are too long may be truncated in search results, reducing their visibility and impact. Descriptions should be concise and accurately reflect the content of the page.
The meta refresh tag is used to refresh a page or redirect a user to a different URL. This method of redirecting is slow and can negatively impact the user experience and SEO of a website. It's recommended to use a 301 redirect instead.
Duplicate descriptions can result in confusion and may negatively impact the visibility of a page in search results. It's important to ensure that all pages on a website have unique and descriptive descriptions.
A title tag is used to describe the content of a page in search results. Pages without a title tag may struggle to rank well in search results as they may not provide enough information to search engines.
Titles that are too short may not accurately reflect the content of the page, reducing their visibility and impact in search results. Titles should be concise but accurately reflect the content of the page.
Pages with multiple title tags can result in confusion and may negatively impact the visibility of the page in search results. It's important to ensure that each page on a website has only one title tag.
Having an h1 heading that duplicates the title tag can lead to confusion and may negatively impact the visibility of the page in search results. It's important to ensure that the h1 heading and title tag accurately reflect the content of the page and provide unique information.
Character encoding is used to specify the character set used on a website. Pages without character encoding may display incorrectly and negatively impact the user experience.
A description tag is used to provide a brief summary of the content of a page in search results. Pages without a description tag may struggle to rank well in search results as they may not provide enough information to search engines.
Duplicate titles can result in confusion and may negatively impact the visibility of a page in search results. It's important to ensure that all pages on a website have unique and descriptive titles.
Descriptions that are too short may not accurately reflect the content of the page, reducing their visibility and impact in search results. Descriptions should be concise but accurately reflect the content of the page.
Pages with duplicate h1 headings can result in confusion and may negatively impact the visibility of the page in search results. It's important to ensure that each page on a website has a unique and descriptive h1 heading.
Broken images can negatively impact the user experience and may lead to a lower ranking in search results. It's important to ensure that all images on a website are working and display correctly.
The alt attribute is used to provide a text description of an image for accessibility and search engine optimization purposes. Images with an empty alt attribute may not be accessible to users with disabilities and may negatively impact the visibility of the page in search results.
Large image sizes can slow down the loading time of a website, negatively impacting the user experience and potentially leading to a lower ranking in search results. It's important to optimize images for web use by reducing their size and resolution.
Server status codes in the 5xx range indicate an error on the server. These errors can negatively impact the user experience and potentially lead to a lower ranking in search results. It's important to resolve server errors to ensure a positive user experience and improve SEO.
Server status codes in the 4xx range indicate a client error. These errors can negatively impact the user experience and potentially lead to a lower ranking in search results. It's important to resolve client errors to ensure a positive user experience and improve SEO.
Risify SEO Audit in 3 Steps
1: Configuring SEO Audit
When you install the Risify app on your Shopify store, the crawling and analysis of your website begins automatically. Your store will be analyzed in four categories: collections, products, blogs, and pages, and an SEO Audit report will be generated for each one. The Risify SEO Audit process is automated and occurs on a weekly basis.
2: Analyze the SEO Audit report
Your SEO Audit Score, expressed as a percentage between 0% and 100%, takes into account the amount of errors and warnings found during the website crawl compared to the number of checks performed. A higher score means a better overall health of your site, with fewer problems. While errors have a greater impact on your score, both errors and warnings must be addressed to improve your site's health.
On the right, you'll see a count of the total errors, warnings, and notifications on your site. Errors are displayed in red and are the most critical problems. Warnings appear in orange and represent moderate issues. Notifications, which are less important than errors or warnings, appear in blue. They offer information that could be useful for fixing a site, but do not impact your overall site health score.
Below the count of errors, warnings, and notifications, you will see a breakdown of the errors detected from 40 different SEO issue audits of your Shopify store. For each issue, you can see the affected pages and get detailed information on the issue and how to fix it.
3: Optimize the Shopify Store Issues
To maximize the benefits of the Risify SEO Audit, it's important to review the issues detected and address them individually, following the provided guidelines. This will help you improve your SEO Audit score. Additionally, you can address issues related to meta tags directly from the Risify Meta Tags menu. Keep in mind, however, that in order for your website to perform optimally, it's important to make regular technical improvements and regularly assess their effectiveness.
Frequently asked questions
SEO Audit is a process of analyzing a website to identify its strengths and weaknesses in terms of search engine optimization. The goal of SEO Audit is to identify areas of improvement that can help boost a website's visibility and ranking on search engines.
An SEO audit is important because it helps you understand how search engines view your website, and identify areas that need improvement. By conducting an SEO audit, you can improve your website's overall ranking, visibility, and user experience, leading to more organic traffic and potential customers.
The purpose of an SEO Audit is to identify technical and on-page optimization issues on a website, evaluate its overall search engine friendliness, and provide recommendations for improvement. The audit helps you understand how well your website is optimized for search engines and identify areas that need attention.
The time it takes to crawl a website depends on the size of the website. Risify, a Shopify SEO app, can crawl a website quickly and efficiently, and the completion time varies depending on the size of the website.
Risify SEO Audit automatically audits every 7 days and generates reports, so you always have updated information about your website's health.
Meta tags play an important role in an SEO Audit. Meta tags, such as title and description, provide information to search engines about the content of a page, and they are also displayed in the search engine results. Risify SEO Audit checks the presence and content of meta tags, including their length and relevance to the page's content.
By conducting an SEO Audit, you can identify technical and on-page optimization issues on your website, and make improvements to boost your website's ranking and visibility on search engines. This can lead to an increase in organic traffic, and a higher number of potential customers visiting your website.
Common mistakes to avoid during an SEO Audit include ignoring crawl errors, not optimizing meta tags, neglecting mobile optimization, and not using schema markup. Risify SEO Audit helps you identify and avoid these mistakes to improve your website's overall SEO performance.
Website structure plays a critical role in an SEO Audit. A well-structured website makes it easier for search engines to crawl and understand the content, improving the website's visibility and ranking. Risify SEO Audit checks the website structure and provides recommendations to improve it, if necessary.
Prioritizing the recommendations from an SEO Audit report depends on the criticality and impact of the issues identified. You should prioritize fixing the most critical issues first, as they have the biggest impact on your website's ranking and visibility. After addressing the critical issues, you can then focus on making improvements to other areas of your website.
